OUR PLAYGROUND
Social & Digital
When done wrong, it’s nothing but spam but when done right, Social & Digital campaigns are such a remarkable way to excite, inform and engage with people. Together, and as individual creatives, we have worked on some really amazing S&D campaigns. We don’t do throw-away taglines, we strategise and consider the full journey before conceptualising a holistic idea and tailoring the creative for every step.
Brand Storytelling
Love… Love… Love! We love brand storytelling. From crafting new brand manifestos, creating unique brand guidelines, tailoring brands to different platforms to seeking out and sharing stories of people who personify brand ideals. A brand is the soul of a company and that is where we love to play and the lens through which we love to communicate. Especially if that brand has a strong purpose.
Visual & Audio Experiences
Can you guess which one of us had a small reoccurring role in a soapie and which was runner-up in a reality TV show? Even though our respective journeys have taken us through vastly different landscapes (from independent cinema to activations set design), both of us have always been obsessed with creating engaging, perspective-changing content. While both of us see a campaign through from concept to completion, Wayne lays the foundation through writing and producing, Charnell focusses on the visual experience through art direction and design.
Available skills
Social & Digital: creative strategy • ideation • presentation • copywriting • design • art direction • creative direction • creative consulting.
Brand: CI & brand ideation, development & creation • brand and CI evolution on S&D • value proposition development • brand communication • brand storytelling.
Video: conceptualisation • content development • research • scriptwriting • creative producing • art direction • video direction • creative direction.
Plug-in expertise