SWITCH WITH A SELFIE

SOCIAL & DIGITAL INNOVATION CAMPAIGN

BRIEF: To highlight their new feature ‘Switch With A Selfie’ on the app, FNB asked us to conceptualise a highly engaging App Adoption Campaign.

EXECUTION: We wanted to match the approach, innovation and WOW-factor of FNB’s ‘Switch With A Selfie’, so we collaborated with SnapChat to create the first fully customised augmented reality Lens in South Africa.

RESULT: It was a massive success with just under 20 000 app installs in the first month alone, as well as winning both a Twitter creative award and SnapChat innovation award.

AGENCY: BrandTruth

ROLE: Concept & Creative