BLACK FRIDAY ME

SOCIAL & DIGITAL BRAND CAMPAIGN

BRIEF: Conceptualise an approach for FNB to stand out in market on #BlackFriday, one of the most highly anticipated & brand-saturated retail days of the year.

EXECUTION: Black Friday is often more stressful than fruitful, so we ideated a campaign that positioned FNB as the bank who supports you on this frantic day with easy access to great deals, safety tips and lots of surprises. So we created the verb #BlackFridayMe and utilised it with fun content and amazing prizes that made people laugh and participate - With or without stepping near a shop!


RESULT: Total reach of 3mil and 175k engagements, ranking second highest in positive sentiment in the financial services sector. FNB was the first bank in Africa to run a gamified lens on SnapChat. Received a Twitter award for Creativity for this integrated content campaign.

AGENCY: BrandTruth//DGTL

ROLE: Concept, Copy & Creative - Key creative

* - The below case study video was done by and for BrandTruth//DGTL (now Valiant)